Htc S 1 Billion Marketing Campaign Staring Robert Downey Jr Has Officially Commenced
According to Engadget, HTC has just kicked off a $1 billion marketing campaign aimed at getting people to interpret the company’s three letter company in whatever way they want. The first video, clocked in at 16 seconds, stars Robert Downey Jr. renaming HTC to “Humongous Tinfoil Catamaran”. Will this actually work? Let’s start with the obvious: Companies have been using celebrities to promote products since advertising was invented. The new “Superman” movie has a Nokia Lumia 925....